Meta Plans Arena Prediction App with 100M Monthly Users Target
META•Meta is exploring partnerships with Polymarket and Kalshi to build Arena, a points-based prediction market app targeting at least 100 million monthly active users aged 18-34. Arena will use game-like points instead of real-money wagers and may integrate into Facebook and Messenger platforms.
1. Arena App Initiative
Meta CEO has dispatched a small internal team to develop Arena, a standalone prediction market application that uses game-like points rather than real-money wagers to engage users.
2. Partnership Exploration
The company is in discussions with Polymarket and Kalshi to leverage their prediction market expertise and accelerate Arena’s development timeline and feature set.
3. User Engagement Goals
Meta aims to attract at least 100 million monthly active 'predictors', focusing on users aged 18 to 34, to build early network effects and drive long-term engagement.
4. Platform Integration
Currently in internal testing, Arena is slated for eventual integration into Facebook and Messenger, allowing seamless access across Meta’s core social platforms.
