iHeartMedia will resell Amazon Ads audio and video inventory, including Prime Video, Twitch, Music, Fire TV and Alexa, with AmazonDSP integration and first-party shopper data. This simplifies cross-platform ad buying and could boost Amazon's ad revenue by improving audience targeting and campaign measurement.
iHeartMedia has expanded its relationship with Amazon Ads to become a local reseller of audio and video inventory across Prime Video, Twitch, Amazon Music, Fire TV and Alexa platforms. This consolidated offering allows advertisers to manage campaigns across multiple media types from a single hub.
The agreement grants iHeartMedia access to AmazonDSP, enabling the use of Amazon’s first-party shopper data for refined audience planning, targeting and measurement in audio and streaming campaigns. This integration streamlines cross-platform ad buying and aims to enhance campaign performance.
By combining Amazon Ads’ data and ad technology with iHeartMedia’s creative production and sales consultation, Amazon could accelerate ad inventory monetization and capture a larger share of the growing audio advertising market. Research of 1,262 campaigns over 17 years shows audio-inclusive campaigns delivered a 23% effectiveness uplift in the U.K. and Ireland and a 74% profitability boost for medium-sized campaigns.
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