Over the past three years, Meta Platforms’ share price has risen by 443%, placing it in the same valuation band where peers such as Apple, Nvidia and Tesla previously executed forward splits. If Meta were to announce a split in 2026, research from Bank of America suggests the company could benefit from an average total return of 25.4% in the 12 months following the announcement, more than double the S&P 500’s 11.9% average. Increased liquidity and broader retail participation—driven by lower per-share prices—could support elevated trading volumes and a higher market valuation over time.

Meta now reaches nearly 3.5 billion daily active users across its family of apps, giving it unmatched scale in digital advertising. Management has guided fiscal 2025 capital expenditures of $66 billion to $72 billion, primarily to expand AI infrastructure. Early results show that AI-driven ad tools have boosted targeting efficiency and advertiser return on ad spend. Ad impressions and price per ad have increased for eight consecutive quarters, supporting robust revenue growth without diluting pricing power. New ad surfaces on WhatsApp, Reels and Threads are further expanding Meta’s addressable market.

In the third quarter, Swedbank AB increased its Meta holdings by 1.0%, adding 34,238 shares to reach a 2.6% weighting in its portfolio. Brighton Jones LLC and Revolve Wealth Partners also raised stakes by 1.7% and 10.2%, respectively, while Headwater Capital Co Ltd boosted its position by 294.7% to 150,000 shares. On the insider front, the CFO and COO each sold portions of their holdings, reducing ownership by 7.2% and 21.1%, respectively, over recent months. Overall, hedge funds and institutions collectively own nearly 80% of Meta’s outstanding shares.