Having built its fortune selling ads on Facebook and Instagram, the company is now trying to take on larger rivals including Microsoft MSFT.O, Alphabet GOOGL.O and Amazon AMZN.O that have deep ties to enterprises, an early and lucrative market for AI.
Microsoft on Wednesday showed how its AI bets were paying off even as its free cash flow fell 23%. The Windows maker breezed past expectations for growth in its Azure cloud unit and Copilot assistant thanks to a huge base of corporate customers and its early AI build-out, sending its stock up 8%.
"We believe that there will continue to be a significantly higher margin on selling intelligence rather than selling compute directly, but we think that there's a big opportunity obviously to sell compute as well," he said, as he painted a picture of what Meta hopes to build with its AI spending spree.
Zuckerberg argued that AI-powered personal assistants could become a mass-market product used by billions of consumers, while business agents could eventually help companies handle customer service, sales and marketing.
But beyond broad references to subscriptions and enterprise services, he offered few specifics on how those businesses would justify Meta's massive AI spending.
Responding to a question from J.P.Morgan analyst Doug Anmuth, who noted that Meta was also purchasing capacity from third parties while selling compute, Zuckerberg said Meta was intentionally investing ahead of demand.
"There is a lead time where we're investing in building out these data centers now. They come online at some point in the future. You obviously are not getting value out of them until they're online," he said.
"Meta is spending like a hyperscaler without a hyperscaler's business model," said Josh Gilbert, online investing platform eToro's lead APAC analyst, referring to large cloud companies.
"Microsoft, Alphabet and Amazon can point their data centre dollars at cloud businesses that sell compute straight back out the door, but Meta doesn't have the same outlet, so every dollar of build-out leans on the ads business."