Meta's Threads Tops 141.5M Mobile Users as AI Capex Hits $72B
Meta's Threads app hit 141.5 million daily mobile users as of Jan. 7, overtaking X's 125 million, signaling a competitive edge in user engagement. The company projects $70–72 billion in 2025 AI infrastructure capex, increasing further in 2026, highlighting significant investment that may pressure short-term margins.
1. Threads Overtakes X in Mobile Daily Active Users
According to data from Similarweb, Meta’s Threads application reached approximately 141.5 million daily active mobile users as of January 7, surpassing Elon Musk’s X, which stood at roughly 125 million. This milestone underscores Meta’s ability to leverage its existing social ecosystem—Facebook, Instagram and WhatsApp—to drive adoption of new services. For investors, the rapid mobile traction of Threads suggests more opportunities for in-app advertising revenue and greater stickiness within Meta’s core user base, potentially offsetting slower growth in legacy platforms.
2. UK Gambling Regulator Flags Illegal Casino Advertisements
Britain’s Gambling Commission publicly accused Meta of ‘turning a blind eye’ to advertisements for unlicensed online casinos on Facebook and Instagram, warning that failure to tighten ad controls could result in significant enforcement actions. With the UK market accounting for an estimated 8% of Meta’s total advertising revenues, any regulatory fines or mandated ad restrictions could dent margins and compel increased compliance costs. Investors should monitor Meta’s ad review processes and potential provisions for penalties in upcoming financial disclosures.
3. AI Infrastructure Spending Drives Capital Expenditure Outlook
Meta forecasts capital spending of $70–72 billion for full-year 2025—an increase of more than 80% relative to its 2021 outlay—dedicated primarily to data centers and custom AI chip development. CFO Susan Li has indicated that this AI build-out will exert ‘‘upward pressure’’ on capex in 2026, with long-term plans to scale compute capacity into the hundreds of gigawatts. For shareholders, these investments aim to boost user engagement through generative AI features and improve ad targeting models, but they also raise the breakeven horizon for returns on incremental infrastructure spend.