MGM's T-Mobile Arena Secures Multi-Year Tito's Sponsorship for New 1997 Lounge
MGM Resorts’ T-Mobile Arena signed a multi-year sponsorship with Tito’s Handmade Vodka granting naming rights to the newly reimagined upper concourse hospitality area, now called The 1997 Lounge. The deal includes custom cocktail activations at over 100 annual events and annual charitable contributions to community initiatives.
1. Multi-Year Sponsorship Agreement
On April 15, MGM Resorts' T-Mobile Arena entered a multi-year sponsorship deal with Tito’s Handmade Vodka granting naming rights to the newly reimagined upper concourse hospitality area, now known as The 1997 Lounge.
2. Enhanced Fan Experiences
The 1997 Lounge will feature custom Tito’s cocktails and immersive brand activations during concerts, sporting events and special events, aiming to elevate guest engagement and beverage revenue across more than 100 events annually.
3. Community Engagement Plan
The agreement includes annual charitable donations and community-driven programs co-developed by Tito’s and T-Mobile Arena, underscoring MGM Resorts’ commitment to local philanthropy and service initiatives in the Las Vegas market.