MGP Ingredients Unveils Three-Expression $59.99 Penelope Bourbon ‘Architects of Golf’
MGPI•MGP Ingredients' Branded Spirits division has launched Architects of Golf, a three-expression limited-edition Penelope Bourbon collection priced at $59.99 per 94-proof bottle with American oak stave finishes. The rollout includes a Classic Club Sports Sweepstakes offering nine trip giveaways and aims to boost premium whiskey sales this month.
1. Launch Details
Architects of Golf debuts three distinct Penelope Bourbon expressions—Hole 1, Hole 2 and Hole 3—each finished with varying intensities and durations of American oak staves. Bottled at 94 proof and priced at $59.99 per bottle, the limited-edition series is set to ship to select retailers nationwide later this month in constrained quantities.
2. Marketing and Sweepstakes
To amplify consumer engagement, MGP Ingredients is offering the Classic Club Sports Sweepstakes, awarding nine trips for two to premier tennis or golf events. Complementary golf-inspired cocktails like the “Pear on the Green” and “The Southern Fairway” have been crafted to showcase the collection's flavor profiles during the promotional period.
3. Production and Release
Each batch reflects progressive stave influence, with Hole 1 emphasizing caramel and butterscotch notes, Hole 2 adding structure and sweetness, and Hole 3 delivering robust vanilla and oak layers. Production leverages Luxco’s four distillery network, ensuring consistency across Lawrenceburg, Bardstown, Lebanon and Arandas facilities.
4. Strategic Outlook
This limited-edition launch underscores MGP Ingredients’ focus on premium brand innovations to drive revenue growth within its Branded Spirits division. By blending origin-story marketing with experiential promotions, the company aims to strengthen Penelope Bourbon’s market position and capture higher-margin sales in the expanding craft whiskey segment.
