Architects of Golf debuts three distinct Penelope Bourbon expressions—Hole 1, Hole 2 and Hole 3—each finished with varying intensities and durations of American oak staves. Bottled at 94 proof and priced at $59.99 per bottle, the limited-edition series is set to ship to select retailers nationwide later this month in constrained quantities.

To amplify consumer engagement, MGP Ingredients is offering the Classic Club Sports Sweepstakes, awarding nine trips for two to premier tennis or golf events. Complementary golf-inspired cocktails like the “Pear on the Green” and “The Southern Fairway” have been crafted to showcase the collection's flavor profiles during the promotional period.

Each batch reflects progressive stave influence, with Hole 1 emphasizing caramel and butterscotch notes, Hole 2 adding structure and sweetness, and Hole 3 delivering robust vanilla and oak layers. Production leverages Luxco’s four distillery network, ensuring consistency across Lawrenceburg, Bardstown, Lebanon and Arandas facilities.

This limited-edition launch underscores MGP Ingredients’ focus on premium brand innovations to drive revenue growth within its Branded Spirits division. By blending origin-story marketing with experiential promotions, the company aims to strengthen Penelope Bourbon’s market position and capture higher-margin sales in the expanding craft whiskey segment.