MINISO posts 26Q3 China mainland GMV growth of 25%-30%
MNSO•MINISO flagged 25%-30% year-over-year China mainland GMV growth in 26Q3, accelerating from the first half of 2026, with high-single-digit same-store sales growth.
1. China mainland growth
MINISO flagged 26Q3 China mainland GMV growth of 25%-30% year over year, accelerating from the first half of 2026 and driven by high-single-digit same-store sales growth. During the Oct. 1-7 National Day holiday, mainland GMV rose 20%-25% year over year, supported by low-single-digit same-store sales growth.
2. IP and overseas sales
MINISO's proprietary IP YOYO generated more than RMB 1 billion in GMV in the first nine months of 2026 and expanded to 53 countries. Overseas performance tracked guidance; U.S. GMV grew about 20% year over year in 26Q3 and rebounded above 30% in September.
