MMA.INC Board Member Highlights Women as Growth Driver After UFC’s $7.7B Paramount Deal
MMA.INC board member and UFC broadcaster Laura Sanko appeared on CBS Mornings and Drew Barrymore to highlight women as a fastest-growing martial arts segment. MMA.INC’s 800 verified gyms and 530,000 user profiles stand to benefit from participation gains tied to the UFC’s $7.7 billion Paramount and CBS broadcast partnership.
1. National Television Appearances Emphasize Female Participation
Laura Sanko, MMA.INC board member and UFC commentator, appeared on CBS Mornings and Drew Barrymore to discuss how martial arts training is driving confidence, fitness and self-defence skills among women, which she identified as one of the fastest-growing segments in the global combat sports industry.
2. Platform Scale Positioning MMA.INC for Growth
MMA.INC’s ecosystem encompasses over 800 verified gyms across 16 countries, 75,000 active students and 530,000 user profiles. Participants earn Experience Points (XP) for training, streaming or coaching, redeemable for real-world rewards, reinforcing engagement and retention.
3. Structural Tailwinds from UFC Broadcast Partnership
The UFC’s $7.7 billion broadcast agreement with Paramount and CBS will stream events on Paramount+ with select fights on CBS. This expanded mainstream visibility is expected to accelerate global martial arts participation, directly supporting MMA.INC’s mission to convert fans into active trainees.