MNTN expands AppsFlyer integration to link CTV ads with app installs, in-app actions
MNTN•MNTN expanded its AppsFlyer integration to connect Connected TV ad impressions with mobile app installs and in-app actions, using conversion signals to optimize campaigns.
1. Expanded measurement integration
TV impression data will flow into AppsFlyer, while in-app events will be sent back to MNTN to support measurement and campaign optimization toward business outcomes. The integration is available to MNTN advertisers with an AppsFlyer account and supports iOS and Android apps.
