Mondelēz International Launches Marvel Oreo Stuf of Doom Cookie on March 2
Mondelēz International will release its limited-edition MARVEL OREO Stuf of Doom Cookies on March 2, with presales starting February 23. The new Masked Decadence flavor blends chocolate-graham and toasted-marshmallow crème in a black color-changing cookie embossed with Doctor Doom’s mask and turning consumers’ tongues green.
1. Launch Timeline and Availability
Mondelēz International announced presales for the MARVEL OREO Stuf of Doom Cookies will begin February 23 on OREO.com, followed by a nationwide retail launch on March 2, with limited-edition availability while supplies last.
2. Unique Flavor and Design
The cookies introduce a Masked Decadence flavor combining chocolate-graham wafers and toasted-marshmallow crème, featuring black color-changing crème that turns green upon licking and an embossment of Doctor Doom’s mask.
3. Fan Engagement and Marketing
An interactive digital campaign led fans through a treasure hunt to unlock the final pack, and a tasting event on February 21 at Brooklyn’s Dumbo Archway will offer the first 50 attendees a pack signed by Marvel artist Todd Nauck.