Mondelez Launches Soccer Campaign with Limited-Edition Snacks and All-Star Sweepstakes
Mondelez rolled out a soccer campaign featuring limited-edition RITZ and three CHIPS AHOY! flavors—chewy churro, dulce de leche and Red, White & Blue—available for presale April 27 and in stores May 4. The Score Snack Goals sweepstakes offers winners experiences with Christian Pulisic, Alex Morgan, Sophia Wilson and Pitbull.
1. Campaign Launch and Scope
Mondelez International unveiled its summer soccer marketing initiative on April 15, featuring partnerships with soccer stars Christian Pulisic, Alex Morgan, Sophia Wilson and music icon Pitbull. The campaign spans its RITZ, CHIPS AHOY! and SOUR PATCH KIDS brands, aiming to engage fans through limited-edition packaging and experiential marketing.
2. Limited-Edition Snack Details
CHIPS AHOY! introduces three co-branded flavors—Chewy Chocolatey Churro, Chewy Dulce de Leche and Crunchy Red, White & Blue Candy Blasts—available for presale April 27 and nationwide May 4. RITZ is rolling out Soccer Shapes crackers while other portfolio brands like SOUR PATCH KIDS and BelVita debut themed packaging throughout the summer.
3. Sweepstakes Experiences and Prizes
The Score Snack Goals sweepstakes runs through July 19, offering grand prizes that include private skills sessions with Pulisic, match-day experiences with Morgan and Wilson, and a meet-and-greet with Pitbull on tour. Additional prizes include signed jerseys, fan gear promo codes and prepaid reward cards to drive consumer participation.