Mondelez, LyondellBasell and Amcor to Pilot 30% PCR Packaging for Marabou in 2027
MDLZ•LyondellBasell, Mondelez International and Amcor announced a collaboration to develop recyclable polyethylene packaging for the Marabou chocolate brand, incorporating post-consumer recycled polymers to reduce carbon footprint. The pilot will launch in Nordic markets in early 2027 with up to 30% recycled content via LyondellBasell’s CirculenRenew technology.
1. Partnership Formation
LyondellBasell, Mondelez International and Amcor have formed a cross-industry collaboration to develop recyclable polyethylene packaging solutions for Mondelez’s Marabou chocolate brand, combining expertise in resins, packaging design and manufacturing at scale.
2. Pilot Program Details
The pilot will roll out in Nordic markets in early 2027, featuring films containing up to 30% post-consumer recycled content produced through LyondellBasell’s CirculenRenew technology and processed by Amcor’s converting operations.
3. Strategic Implications
Mondelez expects this initiative to advance its goal of 100% recyclable packaging by 2025, potentially reducing packaging-related emissions and aligning with consumer demand for sustainable packaging, though cost impacts remain to be seen.
