Mondelēz International has unveiled the MARVEL OREO Stuf of Legends Cookies partnership with Disney Consumer Products, marking the first-ever collaboration between OREO and Marvel. Launching February 2 in retailers nationwide, the initiative features four collectible special-edition packs—Avengers, Spider-Man, X-Men and Fantastic Four—with three packs already on shelves and a mysterious fourth en route. The promotion integrates a gamified delivery-truck challenge, QR-code voting and sweepstakes prizes totaling up to $2,000 per winner in cash, Disney gift cards and digital codes. This experiential marketing push leverages 32 unique cookie embossments—the highest number deployed at once by the OREO brand—and a color-changing creme innovation to drive both in-store excitement and digital participation.

OREO, responsible for over 60 billion annual U.S. cookie sales and 500 billion global units sold since 1912, benefits from Mondelēz International’s distribution network spanning more than 150 countries. The MARVEL OREO roll-out includes presales on January 26 via OREO.com and a limited-time nationwide launch. By tapping Marvel’s superfans—an audience estimated at tens of millions globally—Mondelēz aims to reinforce OREO’s status as ‘America’s favorite cookie’ and drive incremental trial across both kid and adult demographics. The collaboration also underscores Mondelēz’s strategy of blending iconic snack brands with high-profile entertainment properties to boost margins through premium, limited-edition offerings.

Mondelēz International reported 2024 net revenues of approximately $36.4 billion and maintains membership in the S&P 500, Nasdaq 100 and Dow Jones Sustainability Index. While analysts note margin pressures due to elevated commodity costs and supply-chain complexity, the company’s robust free cash flow supports a solid dividend yield near its five-year average. However, recent underperformance in snack stocks suggests investors temper expectations for significant outperformance in 2026. Key metrics to watch include operating margin recovery timelines, the success of experiential activations like the MARVEL OREO launch, and any currency-driven revenue headwinds in emerging markets.