Morgan Stanley Holds Williams Buy Rating With $83 Target After Scotiabank Raises to $66

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Morgan Stanley analyst Robert Kad reiterated a Buy rating on The Williams Companies with a $83 price target, following Scotiabank’s January 16 upgrade of its target from $61 to $66. The calls cite rising power demand, LNG export opportunities and WMB’s role in PJM’s proposed 2026 data center integration plan as critical infrastructure.

1. Analyst Ratings Reaffirmed

On January 28, Morgan Stanley’s Robert Kad maintained a Buy rating on The Williams Companies, setting a $83 price target. This follows Scotiabank’s January 16 decision to raise its target from $61 to $66 while keeping a Sector Perform stance.

2. Energy Infrastructure Drivers

Analysts point to robust power demand growth and expanding LNG exports as key catalysts boosting energy infrastructure names like Williams. These factors underpin stronger cash flows and higher utilization of natural gas pipelines and processing assets.

3. PJM Data Center Integration Proposal

The PJM Board’s 2026 plan aims to integrate large data centers and loads via a connect-and-manage framework and backstop generation procurement. Williams is named among potential partners to ensure grid reliability and affordability amid surging data center demand.

4. Company Operations Overview

Founded in 1908 and based in Oklahoma, Williams handles roughly one-third of U.S. natural gas through gathering, processing and interstate transportation. Its expansive pipeline network positions the firm to capitalize on shifting energy consumption patterns.

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