On February 4, 2026, Morgan Stanley analyst Toni Kaplan increased her price target for Equifax to $244, implying upside of roughly 34.8% from current levels. This bullish stance follows the company’s fourth-quarter 2025 earnings per share of $2.09, which topped consensus by 2.5%, and revenue of $1.6 billion, exceeding estimates by 1.3% and rising 9.2% year-over-year. Investors have taken note of the outperformance, especially given the credit reporting industry’s overall challenges during the period.

Equifax’s growth was driven by its Workforce Solutions unit, which delivered 9% revenue growth, and its USIS segment, which grew by 12% over the prior year. International operations also contributed with a 7% increase in the quarter. Despite these gains, management reported margin compression and issued a first-quarter EPS outlook below street forecasts, citing slower business in certain markets and one-time integration costs associated with recent technology investments.

Over the past 12 months, Equifax shares have declined 34.7%, underperforming the broader market’s 18.5% gain but outperforming peer credit agencies whose average drop was 41.6%. The company’s market capitalization stands at approximately $22.3 billion, with average daily trading volume near 4.8 million shares. In parallel with financial results, Equifax announced an expanded partnership with Gen Digital to integrate its differentiated data into Gen’s AI-driven offerings and to leverage Gen’s Engine platform for myEquifax customers, enhancing consumer personalization and reinforcing Equifax’s analytics footprint.