MySize Targets Asia-Pacific Growth with Shanghai LINK FASHION Presentation Featuring 3,000+ Attendees and 22,000 Exhibitors

APACAPAC

MySize Inc. has shifted its strategic focus to the Asia-Pacific region following accelerating demand for its AI-powered fashion and overstock management solutions, reflecting validation from APAC brands seeking inventory efficiency and sustainability. The company will present at Shanghai’s LINK FASHION conference May 13–14, expected to host over 3,000 attendees and 22,000 exhibitors.

1. MySize Scales APAC Operations with Conference Debut in Shanghai

MySize Inc. has deepened its commitment to the Asia-Pacific region by securing an invitation to present at LINK FASHION, Shanghai’s premier supply-chain innovation conference from May 13–14, 2026. The event is set to host over 60 speakers and attract more than 3,000 professionals, while its concurrent exhibition will span 130,000 square meters, feature 22,000 exhibitors and draw upwards of 150,000 visitors. MySize will showcase how its proprietary AI-driven sizing and overstock-management platform has already reduced return rates by up to 25% for enterprise clients, improved size-recommendation accuracy by 30%, and driven double-digit margin improvements. Having established footholds in Australia with high-profile contracts such as WorkWear Group—part of Wesfarmers—and R.M. Williams, MySize is leveraging these partnerships to demonstrate scalability across markets with diverse logistical and regulatory environments.

2. Nift Appoints John McNerney to Lead APAC Expansion

Nift has named Yahoo veteran John McNerney as General Manager, APAC, charged with launching and scaling the company’s experience-led commerce platform across Australia and broader Asia-Pacific markets. Reporting to CRO Saket Mehta, McNerney brings 15 years of regional leadership in SaaS, data and ad tech, most recently overseeing Yahoo’s strategy in Australia and Southeast Asia. Nift’s platform serves more than 14,500 global brands and delivers over 50 million personalised “thank-you” gift moments monthly; it was ranked #120 on Deloitte’s Technology Fast 500 in 2025 after posting 731% revenue growth over three years. McNerney will leverage his track record—spanning roles at ComScore, Verizon Media and the IAB—to forge local partnerships, drive AI-enabled product innovation and position Nift as a key driver of incremental revenue and customer loyalty for APAC commerce platforms.

Sources

BP