National Holding Company Acquires Moving.com, MoveAI from News Corp’s Move, Inc.
NWS•On July 1, National Holding Company purchased Moving.com and MoveAI from Move, Inc., adding a leading online moving marketplace and AI-powered moving concierge to its portfolio. The acquisition underscores a strategic shift into AI-driven relocation services while enabling Move, Inc. to refocus on its core real estate marketplace, including Realtor.com.
1. Transaction Overview
On July 1, 2026, National Holding Company completed the acquisition of Moving.com, one of the largest online moving marketplaces, and MoveAI, an AI-driven moving concierge platform, from Move, Inc. under News Corp. Terms of the transaction were not disclosed, and existing customer agreements and relationships remain unchanged.
2. Strategic Rationale for National Holding Company
The acquisitions align with National Holding Company’s strategy to integrate digital tools and AI into its moving and transportation services. Moving.com’s extensive consumer reach and MoveAI’s advanced vendor recommendation engine are expected to enhance planning, vendor selection, and move coordination across its portfolio.
3. Impact on Move, Inc. and News Corp
Divesting Moving.com and MoveAI enables Move, Inc. to streamline operations and concentrate resources on core real estate marketplace brands, notably Realtor.com. The transaction should support a tighter strategic focus for News Corp’s digital property services segment while potentially freeing capital for growth in other areas.
