Natural Grocers Launches MSC-Certified Wild Smoked Salmon at $8.99 per 3-oz Package
Natural Grocers rolls out two private-label wild-caught Alaskan salmon products—cold-smoked sockeye and coho—certified by MSC and meeting the retailer’s Gold seafood standards at $8.99 per 3-ounce package. The launch expands its exclusive brand beyond 900 items, reinforcing its value proposition and sustainable sourcing credentials.
1. Private-Label Wild Smoked Salmon Launch
Natural Grocers is introducing Natural Grocers Brand Wild Smoked Salmon, featuring two varieties—wild-caught Alaskan sockeye and coho—cold smoked in small batches. Each 3-ounce package is priced at $8.99 and carries MSC certification, Non-GMO Project verification, kosher certification and no artificial preservatives.
2. Sustainability and Quality Standards
Both salmon varieties meet the company's Gold seafood standards, emphasizing responsible harvest practices, traceability, humane handling and minimal ecosystem impact. The products are sourced under Marine Stewardship Council certification and processed at a longtime seaside facility to ensure texture and balanced flavor.
3. Private-Label Brand Growth
This launch marks the latest expansion of the private-label portfolio, now exceeding 900 products exclusive to its 169 stores across 21 states. Since its 2016 inception, the brand has focused on affordability and high-quality offerings, reinforcing customer value and sustainability commitments.