Natural Grocers Opens First Wisconsin Store June 10 with Up to 50% Off Deals
NGVC•Natural Grocers will open its first Wisconsin store in Lake Geneva on June 10 with a $2,500 donation and ribbon-cutting ceremony. Grand opening events include mystery gift cards ($5–$500) for first 150 customers, free hand-crafted backpacks, up to 50% off select products and a sweepstakes for a $1,400 e-bike.
1. New Wisconsin Store Launch
Natural Grocers will open its first store in Wisconsin at 600 N. Edwards Blvd., Lake Geneva, on June 10, marking expansion into southeastern Wisconsin and northern Illinois markets. The grand opening begins with a $2,500 donation to the Lake Geneva Food Pantry at 8:15 a.m., followed by a ribbon-cutting ceremony and doors opening at 8:27 a.m.
2. Grand Opening Promotions
Opening-day promotions include mystery gift cards valued $5–$500 for the first 150 customers, free hand-crafted Ecuadorian drawstring backpacks (a $30 value) for the first 500 shoppers, a prize wheel offering various prizes, and a sweepstakes running June 10–24 with awards such as a $1,400 Aventon e-bike and $500 gift card. From June 10–30, customers can access up to 50% off Always Affordable® products, including organic grapes at $1.99/lb and brand organic cheese shreds at $2.99 each.
3. Community Outreach and Sustainability
As part of its Even More AffordableSM Prices! campaign, Natural Grocers invites customers to join its free {N}power® rewards program for exclusive discounts on items like free-range eggs at $1.99 and organic avocados at $0.99. The new store features sustainable building materials, 100% LED lighting and non-toxic finishes, plus in-store nutrition education and environmentally thoughtful practices from bag-free checkouts to ethically sourced products.
