Netflix Acquires InterPositive AI Startup, Walks Away from $83 Billion Studios Bid

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Netflix acquired InterPositive, the stealth AI filmmaking startup founded by Ben Affleck in 2022, onboarded its 16-person team and named Affleck senior adviser. InterPositive’s AI trains on dailies to automate color grading, relighting and shot generation, marking Netflix’s pivot after walking away from a $83 billion studios bid.

1. Netflix Acquires InterPositive

Netflix has completed the acquisition of InterPositive, the AI filmmaking tools startup founded by Ben Affleck in 2022. The deal brings the entire 16-person team into Netflix, and Affleck will serve as a senior adviser, though financial terms were not disclosed.

2. AI-Driven Post-Production Tools

InterPositive’s technology builds project-specific AI models from production dailies to automate tasks such as color grading, relighting and shot generation without requiring reshoots. The platform preserves a production’s visual language by training exclusively on its own footage.

3. Strategic Pivot After Studios Bid

This marks Netflix’s rare external acquisition following its decision to walk away from an $83 billion bid for major studios and streaming assets. The move underscores a strategic shift toward in-house AI enhancements rather than large-scale content acquisitions.

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