Netflix Eyes All-Cash Warner Bros Bid, Commits to 45-Day Theatrical Window
Netflix is reportedly considering an all-cash bid for Warner Bros. Discovery, signaling a shift from its current stock-based offer. Co-CEO Ted Sarandos committed to maintaining at least a 45-day theatrical exclusivity window for Warner Bros. releases post-acquisition to preserve box-office revenue.
1. Netflix Trades at a Premium but Faces Disney’s Growing Streaming Profitability
Investors are weighing Netflix’s premium valuation (P/E of 27.3) against Walt Disney’s more moderate P/E of 17.2, even though Disney’s direct-to-consumer streaming profits surged nearly tenfold in fiscal 2025. Disney’s streaming segment turned a profit of approximately $1.8 billion last year, up from $185 million in fiscal 2024, while Netflix continues to deliver impressive long-term returns but commands a higher multiple based on its broader subscriber base and robust international growth. Analysts suggest that if Netflix’s valuation contracts toward the mid-20s over the next 12 months, its stock could regain appeal relative to Disney, but for now Disney may offer more upside potential over a five-year horizon given its lower entry multiple and expanding profit margins.
2. Trump’s Bond Purchases Highlight Confidence in Netflix Credit
New ethics disclosures show former President Trump acquired up to $2 million of Netflix corporate bonds shortly after the company announced its proposed Warner Bros. Discovery acquisition. This investment accounted for roughly 2% of his total disclosed corporate bond purchases, which collectively approached $100 million between mid-November and late December 2025. The Netflix bonds were purchased at yields near 5.1%, compared with roughly 4.8% on Warner Bros. Discovery debt, signaling Trump’s view that Netflix’s credit profile remains strong despite the debt load associated with the planned merger.
3. Earnings Season Spotlight: Netflix on Jim Cramer’s Radar
CNBC’s Jim Cramer flagged Netflix’s Q4 results as one of the key reports for the upcoming week, alongside Intel, Capital One Financial and McCormick. Cramer emphasized that investors will be listening closely for Netflix’s rationale behind its willingness to pay billions for Warner Bros. Discovery—particularly how the deal will accelerate content scale and revenue diversification. He also noted that subscriber additions and advertising revenue growth—Netflix expects to more than double its ad-supported revenue in 2025 from a 2022 base—will be critical metrics in assessing whether Netflix can sustain its high valuation through both organic and deal-driven growth.
4. Apple TV’s Momentum and Netflix’s Advertising Upside
While Netflix remains the streaming category leader with over 300 million global subscribers, Apple TV is emerging as a formidable competitor thanks to Apple’s $34 billion net cash position and high-margin services ecosystem. Apple TV reported a 36% year-over-year increase in total hours viewed in December 2025, setting new engagement records. In response, Netflix is bolstering its advertising business, which it projects will exceed $5 billion in revenue for 2025—more than double its 2022 ad revenue—underscoring management’s strategy to leverage both subscription growth and higher-margin ad products to defend its market share.