Netflix hikes US tier prices by $1-$2, forecasts $50.7B-$51.7B 2026 revenue
Netflix raised US prices across all tiers: ad-supported up $1 to $8.99, standard up $2 to $19.99, premium up $2 to $26.99, while ad-free extra-member add-on now $9.99. It forecasts 2026 revenue of $50.7 billion to $51.7 billion driven by member growth, higher prices and doubled ad sales.
1. Price Increases Across US Tiers
Netflix implemented its first US price adjustments since January 2025: the ad-supported plan rose $1 to $8.99, the standard plan added $2 to $19.99, and the premium tier increased $2 to $26.99. The ad-free extra-member add-on now costs $9.99 per additional user.
2. 2026 Revenue Guidance and Drivers
The company projects full-year 2026 revenue between $50.7 billion and $51.7 billion, attributing gains to higher subscription fees, expanded membership and a nearly doubled advertising business. In Q4 2025 Netflix generated $12.1 billion in revenue, surpassing analyst estimates, while US-Canada per-subscriber revenue is expected to climb about 6% year over year.
3. Subscriber Base and Content Investment
Netflix’s global membership exceeds 325 million as it allocates $20 billion to content in 2026, up from $18 billion in 2025, with investments in live sports and video podcasts. The price moves align with industry-wide efforts by streaming platforms to drive profitability on paid tiers.