The New York Times Company reported total revenues for 2025 up approximately 9% year-over-year, driven by a 13% increase in digital subscription revenues that more than offset continued declines in print. Operating profit rose by 8% for the full year, while adjusted operating margin expanded by about 60 basis points to reach 23.5%, reflecting disciplined cost management and higher-margin digital businesses.

In the fourth quarter, the company added roughly 450,000 net digital-only subscribers, bringing its total paying audience to 12.78 million. Digital subscription revenue climbed 13.9% versus prior year, while digital advertising revenues surged nearly 25% on the strength of new ad formats and expanded programmatic inventory. The quarter’s adjusted operating profit increased 12.8%, to $192.3 million, underpinned by scalable digital infrastructure and tight control of marketing spend.

For the first quarter of 2026, management forecast subscription revenue growth of 9% to 11%, led by a 14% to 17% increase in digital-only subscriptions, and projected digital advertising revenue to grow in the high-teens. The company cited its bundling of news and lifestyle products—integrating Cooking and Games with core journalism—as a key lever to accelerate subscriber acquisition and retention.

The New York Times continues to emphasize a balanced portfolio of subscription, advertising and ancillary revenues. In 2025, revenue diversification initiatives—such as expanded licensing of proprietary news feeds and exploratory audio partnerships—contributed roughly 5% of total revenues. Looking ahead, management plans to invest in AI-driven personalization, international subscriber growth and enhanced audience analytics to drive higher engagement and further margin expansion.