Nexxen and VIDAA Partner for World Cup Ads on Hisense, Toshiba Smart TVs
NEXN•Nexxen partnered with V to offer advertisers programmatic access to native home screen inventory on Hisense and Toshiba Smart TVs reaching millions of households during FIFA World Cup 2026. The agreement also grants select brands exclusive experiential activations including in-person match attendance and Hisense Smart TV or projector giveaways.
1. Partnership Launch
Nexxen has entered a strategic partnership with V (Formerly VIDAA) to allow advertisers programmatic access to native home screen placements on VIDAA OS-powered Hisense and Toshiba Smart TVs worldwide during the 2026 FIFA World Cup.
2. Programmatic Advertising on Smart TVs
Using its DSP and SSP, Nexxen will enable brands to plan and activate live sports campaigns across millions of Smart TVs, capturing viewers at device power-on before they select live matches or highlights.
3. Exclusive Experiential Activations
Selected advertisers will gain access to limited experiential activations, including in-person match attendance, Hisense Smart TV units, and laser projector giveaways, under Hisense’s World Cup sponsorship program.
4. Strategic and Financial Implications
This partnership broadens Nexxen’s premium ad inventory and reinforces its position in the converging media landscape, potentially driving higher ad revenues and enhancing its valuation ahead of peak sports viewership.
