Partnership expansion adds Acxiom audience data to Discovery
Nexxen expanded its partnership with Acxiom to integrate Acxiom audience data into Nexxen Discovery for omnichannel audience planning and activation.
The integration combines Acxiom’s privacy-aware consumer intelligence with Nexxen Discovery contextual, behavioral and viewership signals to refine targeting and extend reach.
The offering aims to offset signal loss by adding real-time intent signals, supporting continuously refreshed audience profiles across the marketing funnel.
Audiences can be activated across Nexxen’s platform to improve full-funnel performance from planning to conversion.
NEXN•
