Nike announced plans to eliminate 775 positions in its U.S. distribution network, representing roughly 1% of its global workforce. The majority of the cuts will occur at two large fulfillment centers in Tennessee and Mississippi, where the company is deploying advanced automation systems such as robotic sortation and automated storage-and-retrieval solutions. These roles are in addition to the 1,000 corporate jobs Nike removed last summer. Management expects the restructured supply chain to reduce lead times by up to 15% and deliver annualized cost savings of approximately $100 million. CEO Elliott Hill emphasized that the initiative is part of a broader strategy to sharpen Nike’s operational footprint, improve flexibility, bolster margins and support long-term, profitable growth.

Nike is probing a possible security incident after ransomware group World Leaks claimed responsibility for exfiltrating 1.4 terabytes of internal business data. In a statement, Nike said it takes consumer privacy seriously and is working with external forensic specialists to assess the scope of the breach and determine whether any personal or financial information was accessed. The inquiry follows a year in which global ransomware payments fell from $1.1 billion in 2023 to $734 million in 2024, according to the U.S. Treasury’s FinCEN, after law enforcement disruptions of major threat actors. Investors will be watching Nike’s disclosure timeline closely, as any confirmed data loss or regulatory fines could weigh on operating margins and brand reputation.