Nike Signs Fleet Feet Wholesale Deal as Shares Slide 15% and Faces Data Breach Lawsuit

NKENKE

Nike partnered with Fleet Feet to expand running footwear distribution nationwide after shares slid 15% to $44.62 on April 1 following weak Q4 guidance. It faces a class-action suit over a January breach that leaked 1.4 TB of customer personal and payment data, with plaintiffs seeking injunctive relief.

1. Fleet Feet Wholesale Expansion

Nike has inked a vendor partnership with Fleet Feet to deepen its running footwear, apparel and accessory assortment. The expanded deal increases distribution from select doors to Fleet Feet’s nationwide footprint, aiming to boost wholesale growth following a Q3 rise driven largely by new accounts and off-price channels.

2. Stock Under Pressure

Shares plunged over 15% to $44.62 on April 1 after management issued weak fourth-quarter guidance and noted slower prior recovery, marking a 68% drop from November 2021 highs. The stock trades down further, with some analysts warning of North America sell-through weakness while others anticipate improving margins and positive sales inflection.

3. Class-Action Lawsuit Over Data Breach

Nike faces a nationwide class-action in Oregon after a January network breach exposed 1.4 terabytes of customer personal and payment information. Plaintiffs allege delayed notification until February 25 and negligent safeguards, seeking injunctive relief for identity-theft risk and punitive damages.

Sources

FFF