Nike's 'Just Do It' job looks bigger than advertised
NKE•Nike is deepening its restructuring, planning more job cuts and changes to its global business divisions after projecting a surprisingly steep full-year revenue decline. Its shares fell nearly 9% in premarket trading.
1. Restructuring expands
Nike is deepening its restructuring under CEO Elliott Hill as its challenges in China intensify. The company plans to cut more jobs and reorganize its global business divisions after projecting a surprisingly steep drop in full-year revenue. Analysts said pressure could persist in Sportswear, Jordan and Greater China, with RBC saying the impact of right-sizing initiatives could extend through fiscal 2028.
