NIQ integrates Google’s Meridian framework into Cadence platform
NIQ•NIQ integrated Google’s open-source Meridian marketing mix modeling framework into its Cadence platform, linking modeling outputs to scenario planning, optimization and monitoring. NIQ said it has been a certified Meridian partner since 2025.
1. Marketing measurement integration
NIQ integrated Google’s open-source Meridian marketing mix modeling framework into its Cadence marketing effectiveness platform. The integration aims to speed measurement-to-optimization cycles by connecting modeling outputs directly to scenario planning, optimization and monitoring. NIQ said it has been a certified Meridian partner since 2025.
