ONAR Holding completes acquisition of affiliate marketing agency Advertise Purple
ONAR•ONAR Holding closed its acquisition of Advertise Purple, funded by $15 million in financing, for consideration of up to $27.825 million contingent on earnout thresholds. The combined business had pro forma fiscal 2025 revenue of about $23.5 million.
1. Acquisition details
ONAR Holding completed its acquisition of affiliate marketing agency Advertise Purple. Total consideration is up to $27.825 million, contingent on earnout thresholds, and the deal was funded by $15 million in financing. Advertise Purple reported fiscal 2025 net revenue of about $17.1 million, net income of $4.4 million and adjusted EBITDA of about $6.6 million; the combined business had pro forma fiscal 2025 revenue of about $23.5 million. The acquisition also adds the Bloom data and workflow platform, which holds more than 111 million performance records.
