NIQ partners with Maverik on retail analytics collaboration via Activate platform
NIQ•NIQ Global Intelligence entered a strategic retail collaboration with convenience store chain Maverik, which selected NIQ as its customer insights and analytics provider using the Activate platform.
1. Data collaboration
The program combines Maverik’s first-party data with NIQ analytics to give Maverik and participating suppliers a unified view of performance. Suppliers will have access to Maverik point-of-sale data and loyalty insights to support planning and identify growth opportunities.
