NIQ report finds nearly 75% of shoppers use AI for product discovery

NIQ published a global report on how AI, retail media, and social commerce are reshaping the consumer purchase journey.

• Nearly 75% of shoppers use AI for product discovery; 20% already use AI during the shopping process.
• Retail media is valued at USD 184 billion globally, reinforcing its role in steering product visibility and conversion.
• Data point to regional divergence: nearly one-third of Western consumers bought items discovered on social platforms; 68% of North Americans have not.
• Brands face rising execution risk as AI-driven recommendations intensify competition for digital shelf placement, product content quality, and discoverability.