NIQ says $23 billion shifts from mainstream-priced CPG products to value, premium alternatives
NIQ•NIQ said $23 billion in measured CPG spending shifted in value share from mainstream-priced products toward value-tier and premium alternatives, as 34% of global consumers said they were worse off financially than a year earlier.
1. Spending shifts across tiers
NIQ’s consumer survey found that 30% of global consumers said they were better off financially than a year earlier, while 34% said they were worse off. Rising living costs were cited by 77% of financially challenged consumers, and NIQ estimated that a global basket costing $100 in 2024 now costs about $105.
