NIQ: UK supermarket till sales rise 4.4% in four weeks to July 11 amid heatwave, World Cup boost
NIQ•Alcohol and online sales strengthen
Beer, wine and spirits rose 5% in value; lager volume reached 178,700,000 liters, up 12.9% year on year.
Online remained the fastest-growing channel, with value sales up 9% and units up 4.3%; rapid delivery hit 14% of online FMCG sales on July 11.
UK grocery sales rise on summer uplift
NIQ flagged a summer uplift in UK grocery demand, with total till sales up 4.4% in the four weeks to July 11, 2026.
Spending peaked in the week to June 27 at nearly GBP 4.6 billion, lifting sales growth to 7.6% year on year.
Promotions rise as cost pressures persist
Cost-of-living pressure persisted, with 66% reporting moderate or severe impact; promoted sales rose to 25% of FMCG from 23.5%.
