NP Digital Wins 8th Consecutive Premier Partner Honor; Gap Enables Gemini In-App Checkout
NP Digital has been recognized as a 2026 Google Premier Partner for the eighth consecutive year, placing it among the top 3% of partners and granting access to AI-powered tools like Performance Max and AI Max with exclusive beta opportunities. Gap Inc will enable shoppers to complete purchases directly within Google’s Gemini app via Universal Commerce Protocol and Google Pay, with rollout expected imminently alongside an AI-powered sizing tool for personalized fit.
1. NP Digital Secures 2026 Premier Partner Status
NP Digital has earned Google Premier Partner status for the eighth straight year, placing it in the top 3% of all partners. This designation provides the agency with early access to AI-driven campaign tools such as Performance Max and AI Max, plus exclusive opportunities to test new beta features across ad formats.
2. Gap Integrates Direct Checkout in Gemini App
Gap Inc will allow customers to complete transactions within Google’s Gemini app using Universal Commerce Protocol and Google Pay, ensuring Gap controls listings and order fulfillment. The retailer is also deploying a Bold Metrics–powered AI sizing tool to deliver personalized fit recommendations, with both features set to launch imminently.