Oatly Launches Matcha, Organic Barista and 4 Ingredient Drinks Nationwide at $6.99 CAD
Oatly has launched three new oat drinks—Matcha Oat Drink, Organic Barista Edition and 4 Ingredient Oat Drink—nationwide in Canada at a suggested retail price of $6.99 CAD. The expansion follows a 22% brand growth over the last 12 weeks and marks Oatly’s first portfolio extension in the region.
1. Nationwide Portfolio Expansion
Oatly has rolled out three new oat-based beverages across Canada—Oatly Matcha Oat Drink, Oatly Organic Barista Edition Oat Drink and Oatly 4 Ingredient Oat Drink—marking its first product line expansion in the region. Each SKU is available at a suggested retail price of $6.99 CAD and will be stocked in major grocers from Loblaws to IGA Québec.
2. Strong Brand Momentum
The launch capitalizes on Oatly’s 22% brand growth over the last 12 weeks (Nielsen) and the continued expansion of the oat category in Canada. Company executives highlight surging consumer interest in matcha and organic offerings as key drivers for timing this strategic introduction.
3. SKU Features and Distribution
The Matcha Oat Drink combines frothable oats with matcha green tea powder and vanilla, the Organic Barista Edition is designed for cafe-quality foam with an organic formulation, and the 4 Ingredient Oat Drink contains only oats, water, sea salt and citrus fiber. Initial distribution covers national chains such as Real Canadian Superstore, Your Independent Grocer and London Drugs, with further rollouts planned through spring and summer.