Olaplex Q4 Revenue Climbs 4% to $105.1M with EPS Beat and Brand Relaunch
Olaplex’s Q4 2025 revenue rose 4% year-over-year to $105.1 million, while adjusted EPS of $0.01 beat expectations. Full-year net sales stabilized at $423 million as a brand relaunch and 14% increase in earned media value drove growth.
1. Q4 2025 Financial Performance
Olaplex reported Q4 revenue of $105.1 million, a 4% increase year-over-year, driven by stronger sell-through in key markets. Adjusted EPS of $0.01 surpassed analyst forecasts despite modest margins pressure from promotional investments.
2. Full-Year Sales Stabilization
Total net sales for 2025 held steady at $423 million, reversing previous declines as the company integrated its acquisition of Pervala Bioscience and expanded its prestige hair care portfolio with four top-five industry launches.
3. Strategic Initiatives and Brand Relaunch
A comprehensive brand relaunch and a targeted ‘market blitz’ in high-density professional channels spurred a 14% rise in earned media value and mid-teen sell-through rate gains among stylists.
4. Outlook and 2026 Strategy
Olaplex plans to energize hero products with the upcoming No. 3+ bond repair launch, while anticipating H1 marketing investments to pressure Q1 EBITDA. Management expects weighted demand in H2 and a sustainable growth base from its refreshed infrastructure.