Old Spice Launches Boyz II Men 'End of Adolescents' Campaign and Scent Control
Old Spice has relaunched its 'Mom Song' campaign titled 'The End of Adolescents' featuring Boyz II Men’s 'End of the Road' track in a 60-second ad. The brand introduced Swagger Signature Scent Control technology in antiperspirants, deodorants, and body wash, with products nationwide starting at $7.99.
1. Campaign Relaunch
Old Spice has revived its 'Mom Song' narrative with a 60-second spot titled 'The End of Adolescents,' featuring Boyz II Men’s rendition of 'End of the Road.' The ad humorously highlights mothers grappling with their sons' transition to manhood, reinforcing Old Spice’s heritage in male grooming storytelling.
2. Swagger Signature Scent Control
The campaign debuts the Swagger Signature Scent Control system, an innovative fragrance meter that lets users select scent intensity from subtle to bold. This technology is integrated across antiperspirant and deodorant sticks and sprays, plus body wash, delivering personalized performance.
3. Product Availability and Pricing
The expanded Old Spice Swagger lineup, including the new 24/7 Signature Scent Control products, is now available nationwide with prices starting at $7.99. Offerings cover antiperspirants, deodorants, sprays and body washes, aiming to meet diverse grooming preferences.
4. Brand Leadership and Rewards
As the No.1 selling men’s antiperspirant and deodorant brand in the U.S., Old Spice reinforces its market leadership with this high-performance campaign. Fans can join the Old Spice Clippership Club for exclusive updates, rewards and promotions tied to the new scent control system.