Old Spice Unveils Five-Scent Super Mario Galaxy Collection Starting at $7.97
P&G’s Old Spice is launching a five-scent limited-edition grooming collection tied to Illumination’s The Super Mario Galaxy Movie, featuring aluminum-free deodorant, body spray, wash, 2-in-1 shampoo and lotion. The collection starts at $7.97 and will debut at major retailers while supplies last ahead of the April 1, 2026 film release.
1. Collection Launch and Partnership
P&G’s Old Spice has partnered with Nintendo and Illumination to introduce a limited-edition grooming line in celebration of The Super Mario Galaxy Movie premiering April 1, 2026. The campaign uses nostalgic branding to expand Old Spice’s fragrance offerings and drive engagement among male consumers.
2. Product Lineup
The offering includes five distinct scents—Cosmic Quest, Desert Detour, Castle Crush, Space Mischief and Brooklyn Bounce—across aluminum-free deodorant, body spray, body wash, 2-in-1 shampoo and hand, face & body lotion. Each scent draws on intergalactic themes from the film’s environments.
3. Availability and Pricing
The collection will hit major retailers nationwide with prices starting at $7.97, available while supplies last. This rollout aims to leverage the film’s marketing momentum to boost trial purchases and reinforce Old Spice’s position in the men’s grooming market.