Omnicom Launches Flywheel GEO to Drive 56% Growth and 80% Traffic Increase
OMC•Omnicom’s Flywheel division introduced a Generative Engine Optimization solution to reverse engineer AI-driven commerce systems at Amazon, Walmart and Target to optimize product detail pages for AI recommendations. A recent beauty brand pilot delivered 56% portfolio growth and an 80% increase in clicks and site traffic.
1. GEO Capability Launch
Flywheel, Omnicom’s commerce and technology arm, unveiled its Generative Engine Optimization (GEO) capability to help brands earn placements in AI-driven shopping experiences across major retailers such as Amazon, Walmart and Target.
2. Platform-native AI Optimization
The platform leverages reverse engineering of AI algorithms to audit product detail page content, benchmark against best practices and optimize titles, bullet points and descriptions with conversational language, use cases and audience targeting—all within a unified workflow.
3. Pilot Results
In an early pilot for a beauty brand, GEO drove a 56% increase in portfolio growth and an 80% boost in clicks and website traffic by refining product descriptions to align with AI recommendation models.
