Omnicom launches unified Adobe practice integrating LeapPoint and 3,000 consultants
Omnicom’s Credera consultancy launched a unified Adobe practice integrating LeapPoint, led by Nik DeBenedetto, and incorporating award-winning capabilities recognized with two 2025 Adobe Partner of the Year awards. The offering unites Credera’s 3,000 consultants with Omnicom’s media, creative, commerce, data and identity solutions to deliver enterprise-scale marketing transformation.
1. Unified Adobe Practice Launch
Omnicom’s transformation consultancy, Credera, announced the launch of a unified Adobe practice by integrating LeapPoint’s consultancy capabilities into its operations. The new practice is designed to deliver end-to-end Adobe solutions at enterprise scale and will operate under Credera’s global consulting framework.
2. Leadership and Integration
Nik DeBenedetto, former CEO of LeapPoint, has been appointed Global Managing Director of the new Adobe practice and will lead the integrated team. LeapPoint will be fully absorbed into Credera’s structure, bringing its specialized Adobe services and client portfolio into Omnicom’s transformation offering.
3. Enhanced Capabilities and Awards
In 2025, LeapPoint earned the Adobe Digital Experience GenStudio Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I awards, reinforcing the practice’s industry standing. These recognitions complement Credera’s existing capabilities in media, creative, commerce, data and identity solutions.
4. Market Positioning and Summit Debut
The unified Adobe practice unites Credera’s 3,000 consultants with Omnicom’s connected capabilities to accelerate client marketing transformations and drive growth. Omnicom will showcase the practice as a Diamond Sponsor at April’s Adobe Summit to highlight its enhanced service model.