Omnicom Media partners with Rembrand to scale in-content ads across premium streaming
OMC•Omnicom Media partnered with Rembrand to scale in-content ads across premium streaming, combining Acxiom RealID, Omni and Rembrand’s VISTA platform. Omnicom cited research showing 65% of U.S. consumers avoid ads and a commissioned study reporting 5.5x higher message recall, with purchase intent and premium perception up 4x.
1. Streaming ad partnership
Omnicom Media partnered with Rembrand to scale in-content advertising across premium streaming inventory. The offering combines Acxiom RealID, Omni and Rembrand’s AI-driven VISTA platform to target audiences and activate placements across multiple streamers, with the aim of moving from bespoke deals to a standardized planning and buying framework.
2. Research findings
Omnicom research cited 65% of U.S. consumers avoiding ads. A commissioned study cited 5.5x higher message recall when in-content placements were paired with video ads, with purchase intent and premium perception up 4x.
