Omnicom Media Tops Global Rankings with 30% Billings Share and 11th Consecutive #1
Omnicom Media captured approximately 30% of global media billings and achieved just under 35% quali-share, topping the RECMA Diagnostics report across North America, EMEA, APAC and LATAM. Four of its agencies—OMD, PHD, Initiative and UM—ranked in the top ten, with OMD securing its 11th consecutive #1 position.
1. Dominant Global Performance
Omnicom Media secured the highest overall ranking in RECMA’s Diagnostics report, achieving roughly 30% industry billings share and just under 35% quali-share across North America, EMEA, APAC and LATAM. The group outperformed its nearest competitor by nearly 50% in quali-share, demonstrating a clear leadership position in Activity Volume/Billings.
2. Agency Brands Lead Top Ten
Four Omnicom Media agencies placed among the top ten globally, with OMD claiming its 11th straight #1 ranking and reporting $35.6 billion in billings and 9.5% year-over-year growth. PHD, Initiative and UM also earned top ten slots, reflecting the strength and consistency of Omnicom Media’s agency network.
3. First 100 Days Milestones
Since its December 2025 launch, Omnicom Media has announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest and Walmart; initiated ChatGPT ad programs with over 30 clients; and secured $5 billion in new business wins, retentions and expansions.
4. Strategic Growth Outlook
Management aims to leverage a 40,000-strong specialist workforce, its Omni Intelligence Platform and commerce capabilities to build dynamic growth ecosystems. These assets are expected to sustain Omnicom Media’s market leadership across digital, data and content services moving forward.