On Holding opened a robot-powered footwear factory in Pangyo, South Korea, marking its first fully automated manufacturing site in Asia. This new facility underscores On’s shift toward in-house production using advanced machinery.

The plant leverages robotic assembly lines for stitching, sole attachment and quality inspection, reducing manual labor and ensuring consistent build quality. Automation is designed to accelerate production cycles and maintain precise manufacturing standards.

By shortening lead times and increasing regional capacity, the factory aims to strengthen On’s supply chain resilience and responsiveness. The move positions On to better serve growing demand across Asian markets and reduce reliance on distant manufacturing hubs.