Once Upon a Farm Secures California WIC Approval, Now Authorized in 20 States
Once Upon a Farm’s Baby Food Bowls gained WIC authorization in California, raising total state approvals to 20 and allowing participants statewide to buy its organic, refrigerated baby food. As the first and only WIC-eligible organic refrigerated baby food line, it expands access to fresh nutrition for low-income families.
1. California Approval Expands WIC Access
Once Upon a Farm’s Baby Food Bowls are now approved under the WIC program in California, marking the brand’s 20th state authorization. WIC participants across California can purchase the refrigerated, organic bowls at participating retailers using their benefits.
2. First Organic Refrigerated Baby Food Under WIC
This milestone cements Once Upon a Farm as the only provider of organic, refrigerated baby food approved by WIC, distinguishing its product line. The authorization underscores the company’s commitment to delivering farm-fresh nutrition to families with limited access to higher-quality options.
3. Strategic Growth and Market Impact
Achieving WIC eligibility in a major market like California broadens the addressable customer base and could drive meaningful revenue growth. By removing barriers for low-income families and reinforcing its mission focus, the company strengthens brand loyalty and potential retail partnerships moving forward.