Oppenheimer Cuts Dollar General Target to $150 Despite 35% Upside; Deutsche Bank, Truist Downgrade to Hold
DG•Oppenheimer cut its price target on Dollar General to $150 from $170 with an Outperform rating, still implying 35% upside. Deutsche Bank and Truist each downgraded the stock to Hold, trimming targets to $110 and $109 over lower-income consumer pressure and Walmart competition ahead of Q1 revenue forecasts of $10.8B.
1. Oppenheimer Price Target Reduction
Oppenheimer cut Dollar General's price target from $170 to $150 while maintaining an Outperform rating and sees about 35% upside, citing increased risks in consumer spending and economic uncertainty.
2. Deutsche Bank and Truist Downgrades
Deutsche Bank downgraded the stock to Hold from Buy with a $110 target, and Truist lowered its target to $109 from $139, both pointing to lower-income consumer pressure and reduced inventory levels across stores.
3. Q1 Earnings Forecasts
Analysts forecast first-quarter revenue of $10.8 billion and earnings of $1.89 per share, with management expected to provide a cautious outlook given current economic headwinds.
4. Competitive Pressures and Consumer Trends
Expanding competition from Walmart’s rapid delivery network and ongoing inventory rebuilding needs could challenge Dollar General’s ability to attract budget-conscious shoppers and sustain profit margins.




