OptimizeRx appoints Sarah Bast as chief marketing officer
OPRX•Sarah Bast named chief marketing officer
OptimizeRx named Sarah Bast chief marketing officer, tasking her with marketing strategy, brand positioning, go-to-market execution, and agency relationships.
Bast was most recently EVP, Investment Marketplace at Publicis Health Media, focused on partnerships and offerings across point-of-care media, EHRs, and telehealth.
She brings more than two decades of pharmaceutical marketing experience, including point-of-care media strategy, analytics, and optimization.
