OptimizeRx Enables DSPs to Tap 90% U.S. Digital Display Ad Spend
OPRX•OptimizeRx launched a programmatic connection between its proprietary EHR network and DSPs, enabling media buyers to integrate point-of-care campaigns directly into existing workflows. The move opens access to an estimated 90% of U.S. digital display ad spend and the $19 billion pharma digital advertising market.
1. Programmatic EHR Integration
OptimizeRx launched a new programmatic connection enabling DSPs to integrate directly with its proprietary EHR network, allowing media buyers to activate authenticated point-of-care campaigns within existing workflows.
2. Tapping Major Digital Ad Market
This integration opens access to an estimated 90% of total U.S. digital display ad spend across industries and targets the $19 billion pharmaceutical digital advertising market.
3. Benefits for Buyers and DSPs
Media buyers can self-manage reach, frequency and scale of EHR placements while DSPs gain a bot-free, premium point-of-care inventory for life sciences clients, enhancing omnichannel strategies and competitive differentiation.
