OptimizeRx Introduces CopayCue Boosting Prescriptions by Up to 11.5%
OPRX•OptimizeRx launched CopayCue, a copay activation solution integrating real-time prescribing intent data into e-prescribing workflows for 900,000 authenticated healthcare providers. Data show CopayCue increases prescription lift by 4-5% over standard EHR banners and up to 11.5% as a standalone program.
1. Product Launch
OptimizeRx unveiled CopayCue on June 30, 2026, as an enhancement to its Financial Assistance solution designed to deliver branded savings offers directly within the e-prescribing workflow at the precise moment a physician intends to prescribe a therapy.
2. System Integration and Reach
CopayCue leverages real-time intent signals from OptimizeRx’s proprietary network of over 400 EHR and e-prescribing platforms to engage 900,000 authenticated healthcare providers and seamlessly append savings offers, such as copay cards, to electronic prescriptions sent to pharmacies.
3. Performance Metrics and Market Impact
Internal data indicate CopayCue drives a 4-5% prescription lift compared to EHR banner ads alone, with standalone programs achieving an average 11.5% lift, addressing medication affordability challenges that contribute to $100-300 billion in annual non-adherence costs in the U.S.
